Innovative Custom Products, Inc. (Since 1992)

Clean Pure Effective OTC Topicals™

CureCeuticals™  •  DR. mist®  •  Natural Organic Active MANUKA Honey

Who We Are

Innovative Custom Products, Inc. (ICP) has been established as a Wisconsin corporation since 1992 as a manufacturer's rep company. ICP now develops its own brands and also imports and distributes cutting-edge, safe, and innovative products. Our product formulations utilize "best of the best" ingredients, research and science, and cutting-edge technology to develop products that are safe, effective, application-friendly, and free from side-effects common amongst prescription brands.

We back our products with ICP 100% consumer money back guarantee and ICP total hassle-free customer satisfaction policy!

ICP presents its products to many of America's retail and drug chain stores such as Meijer, Spartan, Do it Best, CVS, Walgreens, ShopKo, as well as natural and organic Stores. ICP also presents to Sporting Goods Stores such as MC Sporting Goods, Dunham's, and others.

Our program is highly personalized and our infrastructure is solid. We utilize state-of-the-art barcode technology for warehousing and distribution logistics, and we are fully EDI functional.

Whether we are working with small or large companies,  ICP upholds high ethical standards, sound business practices, and total 100% customer satisfaction. We strive to develop and maintain long-term relationships with all of our retailers and trade partners through fair and balanced trade practices, integrity, adherence to a strict professional code of conduct, and to deliver on-time exceptional services and truly innovative products.

Our Mission

To adhere to high ethical standards and sound business practice, treat all customers, retailers, reps and staff with dignity and respect, and strive to make a difference in the community through corporate participation in community activities. To develop safe, innovative, quality products, provide value and satisfaction to consumers and added-value to retailers, and ensure that our products and company do make a positive difference in people’s lives.

Our Vision

Best of the Best  Ingredients!™  100% Customer Satisfaction No-hassle Guarantee!

In utilizing safe and “best of the best™ ingredients in our products, ensuring that all our consumers are fully satisfied with the ongoing proven benefits obtained from our products, we envision enhancing people’s quality of life and confidence through the effectiveness of our products. We envision helping the “body” to become free of prescription side-effects through the use of our prescription alternatives and for the “body” to once again or to begin to function the way it was meant to be, and to live its daily life feeling clean, pure, fresh and confident.

Partial List  - Trade Partners

• Corporate Insurance
• Quarles & Brady - Corporate Law Firm
• Graphic Design
• Warehouse, Packaging /Distribution Logistics

• Meijer
• CVS
• ShopKo
• Do it Best

• Sporting Goods Stores
• Convenience Stores
• Natural & Organic Stores

ICP's list of trade partners is growing. ICP recently signed a supplier agreement with a major national chain with over 4,000 stores nationwide.  ICP is aggressively expanding its markets as well as its product portfolio.

Our Products

"best of the best ingredients"

ICP develops and distributes safe, environmentally friendly, non-toxic, and effective Over-The-Counter (OTC) topical products. Our products are formulated with the "best of the best" safe ingredients, backed by research and testing, and sold with a 100% consumer money-back guarantee. We also back our products with our no-hassle total customer satisfaction policy.

ICP’s products contain well-researched and safe proven ingredients known to provide immediate and long-term benefits to the “body” with none of the side-effects stated in the prescription alternatives.

All of ICP OTC products are in compliance with the FDA OTC monograph and labeling.

DR. Mist™ - Deodorant / Body Odor Spray - Anti-bacterial, anti-itch, anti-microbial, no alcohol, no aluminum, no oils or creams, colorless, and stain-free

DR. Mist™ product line is in a class by itself.  DR. Mist™ won the Geneva International Invention and Innovation Award in the Medical Category. Additionally, no other company can claim rights to its proprietary revolutionary state of the art “flotation fluid spray technology” that is a breakthrough in physics for bringing a formulation inspired from the high concentration of the Dead Sea salts and minerals directly to you at home.

Medical professions and individuals have been researching and “dipping” in the dead sea as far back as biblical times because of its known benefits for alleviating all kinds of skin ailments. DR. mist™ is 100% all natural, safe, and its benefits are well substantiated with research and impressive independent test results.

DR. mist™ is anti-bacterial, anti-itch, anti-microbial, contains no alcohol, no aluminum, no oils or creams, colorless, stain-free, and available fragrance-free or scented. DR. mist™ is available in the USA only thorough ICP.

CureCeuticals™ - 100% Natural Organic Active Manuka Honey

Our CureCeuticals™ brand is truly the "best of the best™ product line and consists of several cutting-edge products for various hard-to-treat skin conditions. 

Since ancient times, the all-natural, 100% organic ingredient known as Active Manuka Honey (produced only in New Zealand by the Manuka Honey Bee) has been used to fight off all kinds of bacterial infection. However, in recent times, research and clinical studies of Manuka Honey have proven time and time again to deliver very powerful healing properties for some of the deadliest bacteria and "super-bugs" with no known side-effects.

Formulated and produced in the USA, ICP’s manuka honey line contains 100% all natural organic Active Manuka Honey produced in New Zealand and blended in the USA with other known safe and effective ingredients to provide immediate and long-term benefits for some of the most irritating skin conditions and potentially deadly bacteria.

CureCeuticals™ - Cure Toenail Fungus™

One of the most intriguing product under the CureCeuticals™ brand is our unique patent-pending formulation for penetrating “the difficult to cure” toenail fungus; a challenge that even the well known prescription brand has not figured out. The feedback from inquiring consumers is that they have tried just about everything and nothing works, they have even tried the prescription product without satisfactory results and many have deep concerns about its stated horrible side effects. 

CureCeuticals™ - Cure Toenail Fungus™ is formulated and recommended by doctors. It is all-natural, all-organic , safe, free of prescription side effects.  All its ingredients are listed as safe in the USA FDA GRAS list (formulated and made in the USA) and manufactured according to the Homeopathic USA Pharmacopeia.

After launching this product in a major retail chain and selling throughout the USA, sales have been increasing monthly and consumer feedback is positive.